Focused on Creating New Revenue Streams + Giving Your Pitch an Edge: 3 Tracks, 24 New Marketing Technologies, 10 Minutes Each

This session is closed to a smaller group of CEOs. The discussion will focus on how this role must operate to effectively lead the agency in executing a strategy for aggressive growth. Please note that this session is currently full. However, you can request to be waitlisted.

Request An Invite: Add To Wait List

ModeratorMirren Training: Brent Hodgins, Managing Partner

This panel will take a provocative look at building a marketing services firm in the current economically-challenged and increasingly-competitive landscape – where tackling a new approach to your agency’s business model, service offering, and new business is a must.

This group of innovators will discuss their unique approaches in tackling these issues. Expect a real and frank look at their successes and their challenges. Each year, attendees leave this session with a head full of new strategies, tactics and business-building ideas that they take away, adapt and apply to their own agencies.

This panel discussion with take a look at the challenges of chief executive officers when it comes to new business. What are the new challenges? What are the new opportunities? They will discuss elements that are often controversial within agencies: What is the right level of resources to be dedicated to new business? How do you best organize the new business function within an agency? What do you look for in a strong new business director?

This Panel of CEOs will be announced February 15th.

ModeratorHarvard Business Review: Adi Ignatius, Editor-in-Chief

In this session, you'll get a peek behind the curtains of an agency with a stellar growth and new business track record -- almost as if the recession didn't exist. Several management team members will walk you through the philosophy and day to day principles behind this growth. Time will be provided for Q&A.

This agency will be announced February 8th.

Join us as we wrap up from the day's sessions and connect over cocktails.

In terms of dollar value, most new business in the U.S. passes through the hands of search consultants. They provide a much-needed service for clients, helping them understand what they need from an agency and then confirming the agencies that should be in their consideration set. At the same time, agencies can find it challenging to understand exactly what search consultants and clients are looking for in the selection process.

This panel of search consultants will address the latest trends they see defining exactly how clients are selecting agencies. From selection criteria, to scope of work and compensation, the panelists will take a practical look at the changing – and often inconsistent – landscape. A lot has changed over the last 24 months… and with the sheer number of pitches they have facilitated, expect new insight into how you must evolve your approach.

Just because you've produced something really creative doesn't mean the world is going to be as excited as you are. It seems that all 61,000 agencies in the U.S. feel they have something innovative to brag about – so much so that we’re left with a whole lot of noise.  This session will address steps you can take to increase your visibility in a way that builds your credibility, differentiates, creates meaningful buzz, and drives new business.

Note: This session will limited to only 1 representative from only the first 50 agencies that sign up at the conference. Sign up will begin Tuesday, May 1st.

The goal: meet other agencies and form alliances to generate more new business. In this session, you will spend a brief period of time with a large number of agencies – one on one. This will be a rare opportunity to walk away with new relationships that can start sharing new business opportunities.

This session will focus on the principles and best practices for developing an innovative online marketing strategy and plan for your clients - and for your pitch presentations.

The strategic director (from a top digital shop) will be announced on February 15th.

Join smaller groups of fellow conference attendees as you spend time in more personal and interactive sessions with a few of the top search consultants.

Please note: as each table will have a limited amount of attendees, this session will be “first in the room, first seated.”

Through instruction from Mirren and open group discussion, you will select those strategies and tools (from the past 3 days) that can best be applied to your agency. Leave with your battle plan for the next 6 – 12 months.