pr firms
New business at a PR firm is different.
PR firms often do more pitching. And, more PR firms deserve access directly to marketing and brand management, where their influence will dramatically increase.
If you’re wondering whether or not this is the conference for you, consider this.
Over 50 of the best PR firms in the country attend the conference each year. Hot ones. These are firms that are aggressively seeking new strategies and tools to improve their new business in 2009.
There are all-new break-out sessions and panels dedicated to PR firms. Here, the content will directly address the challenges of business development unique to the PR business: from the “Small Agency Growth Case Study of Taylor PR,” to “The Search Consultant Perspective: The Next 12 Months,” to “Win Your Next Pitch.”
The message that a PR firm needs to communicate to prospects is much different than that of other types of agencies. However, the approach to targeting, attacking and converting prospects is exactly the same. The strategies to engage and convert a competitive pitch are identical. The manner in which you identify your “low hanging fruit,” approach them and convert that opportunity into a new project is the same.
We have sessions dedicated to the fundamentals, which apply to agencies of all disciplines: “Breaking Into New Categories,” “Accelerated Organic Growth,” “Converting Your Next Pitch,” and “Generating Short-Term Revenue.”
And finally, a key goal of this conference is to provide pragmatic learning that you can actually take back to your agency and apply – to win more new business. Several of the break-out sessions are actually working sessions, complete with workbook-oriented material that you will apply back to your unique agency situation.
How You Will Benefit:
• Learn what clients want most from PR firms
• Learn how you can steal business from other types of agencies
• Apply new tools to create new project opportunities from your existing clients
• Understand what the search consultants are looking for in PR firms
• Pinpoint the most compelling strengths of your agency
• Start leveraging all of these strengths to close more prospects
Seating is limited. Register now.
